ABOUT
Theory in the morning. Execution in the afternoon.
I started Club Creative at 19.
I was supposed to be a lawyer.
At 16, I worked for a prominent criminal defense attorney in Oklahoma. I sat through murder trials. I watched juries deliberate. I learned how high the stakes get inside a room when a stranger's life is being decided.
I thought that was my path.
Then I started a marketing agency at 19 — and never looked back.
By 22, I was running Club Creative full-time. By 27, I had national brand clients including Slim Chickens, Capriotti's, Google and other undisclosed companies on the roster, with $20M+ in client-attributed revenue in a single year.
In 2025, I joined Oklahoma Baptist University as an Assistant Professor of Marketing. I finished my first year with student evaluations significantly above every university benchmark, was named the 2026 Faculty Mentor of the Year by OBU Athletics, and built the marketing curriculum for OBU's new fully online business degree program.
I'm currently completing a Doctor of Business Administration at Liberty University. My research focuses on consumer behavior — specifically, whether life-stage variables predict purchase behavior more accurately than generational cohort labels. (Spoiler: they do.)
Same week. Three lives. One thesis.
Theory and execution are not opposing forces. The best operators I know are the ones who refuse to choose between them.
Five principles I won't compromise on.
WHAT I BELIEVE
01
Marketing is a compounding asset.
Most marketing failures are timeline failures. The brands that compound stop treating marketing as a quick-win channel and start treating it as the long game it has always been.
02
Life stage beats birth year.
Generational marketing is one of the most expensive misallocations of capital in modern business. The data shows it. The consumers say it. The industry refuses to listen.
03
Specificity is the only real moat.
If your three biggest competitors could plausibly say the same thing about themselves that you say about yourself — you don't have positioning. You have noise.
04
You cannot manufacture authenticity.
Brands trying to fake genuine connection get found out faster than ever. The mechanism that built trust used to take decades. The mechanism that destroys it now takes hours.
05
Theory without execution is a museum tour.
Execution without theory is a guess. The Pracademic mindset refuses both halves of the dichotomy. The work compounds when you do both.
The other parts of the story.
WHEN I'M NOT WORKING
I've been married to Hadley since we were in our early twenties. We've known each other since fifth grade. We have two kids, and they are funnier than I am.
I do my best to log off at 5 PM on Fridays, as the work will still be there Monday, but I’m still super bad at this.
I play more golf than my schedule justifies. I read more than I post about. I write a weekly newsletter called The Syllabus that I'd love for you to read.
If you want to know what I'm thinking about right now, it's probably already on LinkedIn.