IN THE NEWS
Selected coverage and interviews.
A running archive of media features, profile pieces, and interviews. New entries added as coverage accumulates.
THE BISON · May 1, 2026
Beyond the Classroom: First-Year Professor Brings Industry to OBU Marketing Students
Oklahoma Baptist University's student newspaper profiles Caleb's first year teaching marketing: the Pracademic approach in practice, the gap between marketing theory and industry execution, and how OBU students are learning marketing differently because their professor still runs an active agency. "I have one foot in the classroom and one in the boardroom."
CANVAS REBEL · 2025
Meet Caleb Roche
A long-form interview covering the origin story of Club Creative, the historical figures and books that have shaped Caleb's approach to business, and a candid breakdown of one of the hardest lessons he had to unlearn: that busyness equals progress. Includes references to Benjamin Franklin's 13 virtues, The E-Myth Revisited, Company of One, and Good to Great.
OBU NEWS · February 3, 2025
Caleb Roche to Join OBU as Assistant Professor of Marketing
Oklahoma Baptist University announces Caleb's appointment to the Paul Dickinson School of Business as Assistant Professor of Marketing, effective August 2025. Dr. David Houghton, School chair, on the hire: "His strengths in digital marketing and marketing analytics are exactly what we need to maintain the currency and competitiveness of our business students."
THE PRAIRIE NEWS · November 22, 2021
Ask the graduate student: Caleb Roche
West Texas A&M University's student newspaper interviews Caleb during his MBA program, graduating in December 2021 at 22, one of the youngest MBAs in WTAMU history. Conversation covers the realities of completing a graduate program while traveling for work and being a new parent.
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caleb@crocheconsulting.com · (580) 231-2295