KEYNOTE SPEAKING
Classroom rigor. Boardroom relevance.
I don't deliver keynotes. I teach classes that happen to be on a conference stage. Your audience leaves with frameworks they can execute, not just quotes they can tweet.
The Pracademic difference.
WHY BOOK CALEB
Most speakers fall into one of two camps. The academics deliver frameworks that never survived contact with a real P&L. The operators deliver war stories that don't generalize past their specific situation.
I sit at the intersection. I run an active marketing agency that drove $20M+ in client revenue last year. I teach marketing at Oklahoma Baptist University and serve as the 2026 Faculty Mentor of the Year. I'm completing a doctoral degree with original research on consumer behavior.
Your audience gets the rigor of the classroom and the execution edge of the boardroom — from a single person who lives in both worlds every week.
Three keynotes built for impact.
SIGNATURE TALKS
TALK 01
Not Your Generation: Why Life Stage Beats Birth Year
AUDIENCE
Marketing leaders, agency owners, CMOs, brand strategists
DESCRIPTION
Original research across all four generational cohorts reveals a single finding that should change how every brand segments customers: only 9% of consumers say generation matters more than life stage in their buying decisions. 66% say the opposite. This talk delivers the data, the framework, and the action plan to rebuild segmentation strategy around life stage instead of birth year.
TALK 02
The Commodity Trap: Why Great Products Lose to Generic Marketing
AUDIENCE
Founders, business owners, B2B marketers, CMOs
DESCRIPTION
The most expensive mistake in business isn't a bad product. It's a great product with generic marketing. This talk walks audiences through the exact diagnostic framework used in client engagements to identify when a company is competing on price despite having a real technical or strategic advantage — and the playbook for breaking out of the commodity trap.
TALK 03
The Pracademic Mindset: How Operators Learn Faster Than Everyone Else
AUDIENCE
Leadership teams, educators, professional development, students
DESCRIPTION
The fastest learners in any field share one trait: they refuse to choose between theory and execution. This talk shows audiences how to compress their learning curve by integrating both — and why the people who try to be only-operators or only-academics fall behind. Designed for organizations investing in leadership development or schools investing in students.
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