WRITING
Frameworks. Research. Operator notes.
Everything I publish, in one place. Subscribe to The Syllabus for weekly marketing strategy. Follow me on LinkedIn for daily operator notes. Pre-order the book when it's available.
One lesson. One strategy. One assignment. Every Sunday.
THE SYLLABUS
The Syllabus is a weekly newsletter for operators who want academic rigor without the academic jargon. Each edition delivers one specific marketing framework, one current example of it in the wild, and one 15-minute exercise you can run before Monday morning.
Read by founders, CMOs, agency owners, and senior marketers.
NEW BOOK LIVE · 2026
Not Your Generation.
The case for marketing to moments, not generations.
Built on original survey research across all four major generational cohorts, Not Your Generation argues that life stage — not birth year — is the variable that actually predicts how consumers buy, what they trust, and which brands they choose.
The research is in. The framework is built. The book was released in June 2026.
LATEST FROM LINKEDIN
Daily operator notes.
Three to five posts per week on marketing strategy, consumer psychology, sales execution, and the realities of building a business at the intersection of academia and industry.